Adidas Originals recently collaborated with the Star Wars Saga to release a collection of sneakers inspired by the movie. Check out this promo video they did for the Adidas x Star Wars collection, with guest appearances from Adidas endorsers such as David Beckham, Snoop Dogg and Daft Punk as well as some of our favorite Star Wars’ characters like the Storm Troopers and Darth Vader.
I really like how they mashed the street ethos of Adidas Originals and the Star Wars saga. Not only did they incorporate the music Imperial March with a more hip-hop, b-boy sound but through the visuals as well. I’m not a fan of the collection itself but this video is something really fun to watch.
Press Release:
“Adidas Originals is kicking off 2010 by welcoming you to the neighborhood, the street where originality comes to life as artists, athletes, and celebs celebrate their style. Everyone’s invited to our street corner along with some special guests, who traveled from a galaxy far, far away to launch a year’s worth of celebrations.
Star Wars and adidas Originals have officially joined forces in our most colossal collaboration to date, bringing you a striking collection of sneakers and apparel inspired by the characters and crafts you’ve followed for a lifetime.
The most iconic moments and beloved figures from the Star Wars saga are translated to the streets, telling their creative story across a forceful collection of adidas Originals footwear and apparel.
Celebrate this powerful alliance to the beat of a new and improved remix of the Imperial March, as Vader and the Stormtroopers land on our street corner greeted by Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk representing their originality. No matter which side of the Force you’re on, believe the hype, this year is going to be massive.”
Via Hypebeast
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